Positioning is the process of creating a distinct mental position or image of a product or a service in the mind of the customers as compared to other brands in the market.
Positioning is the strategic way of creating a unique identity for a product or service in the minds of potential customers. It focuses on setting the offering apart from competitors by highlighting important features, benefits, and values.
What does positioning mean in marketing? A positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or product.