Prime Day features discounts on Amazon-exclusive products, trending items and the hottest brands on the site. Prime members can also take advantage of deals across more than 35 categories, including electronics, kitchen, beauty and apparel.

Prime Day 2025 will officially start at 3:01 a.m. ET (12:01 a.m PT) on July 8, but as mentioned earlier, Amazon is offering a selection of early Prime Day deals in the lead-up to the main event.

Adobe released final figures on Saturday for the Prime Day event that ran from July 8 to July 12. The report analyzed direct transactions online, covering over 1 trillion visits to U.S. retail sites,

AMAZON PRIME DAY is officially ticking, and if you’re in the market for a new watch, this is the year to make your move. We’re seeing deals up to 62% off across a range of timepieces, from rugged field watches to sleek everyday styles.