Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

This guide breaks down every available automated ad type in Google Ads, their key differences, as well as how to know when to use each type. Google Ads has made a big push toward automation, with ...

Reddit is continuing to refine its ad stack and is now testing a customizable interactive advertising format with select advertisers. “Interactive Ads” introduces various ad types that invite Reddit ...

Internet advertising has many advantages in terms of cost-effectiveness. Additionally, Internet advertising is much more targeted; its effectiveness can be tailored through the use of keywords ...

The Twitter feed is about to become more cluttered. In addition to its familiar promoted tweets, trends and accounts, the company is exhibiting up to 15 new ad formats to media buyers, poised to roll ...

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

The evolution of podcasting in 2017 has been swift and meaningful. We’ve seen the rapid development and proliferation of new content and changes in the way ads are priced and bought as the industry ...