MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the week’s top ...

Salah and Wirtz Front adidas Campaign Ahead of Liverpool’s New Eraadidas reunites with Liverpool in fresh kit dealLiverpool’s ...

Liverpool’s Adidas Era Begins with Nostalgia and Style for 2025/26 SeasonNew Partnership Brings Fresh IdentityLiverpool’s ...

This summer, that deal is with Adidas, specifically with their traditional three-stripe garments, such as the Firebird shorts ...

Adidas’ new “Superstar, The Original” campaign brings together cultural icons like Missy Elliott, JENNIE, and Samuel L.

Jackson, whose own legacy and body of work with films such as Pulp Fiction and the Marvel franchise and a recent appearance as “Uncle Sam” during Kendrick Lamar’s Super Bowl halftime show, has secured ...

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Adidas has apologized for “any upset or distress caused,” after releasing an ad campaign for some retro sneakers based on a model first released during the 1972 Munich Olympics.

Adidas may be a German company that is proud of its Olympic heritage, but the 1972 Games do not need to be commemorated with a retro marketing campaign linking Munich to Paris. They shouldn't be ...