Add Yahoo as a preferred source to see more of our stories on Google. As Adidas considers offloading Reebok, the future of the brand is coming into question. It’s been nearly 15 years since the ...

Sports megabrand Adidas is weighing a move to lower the team-sports profile of its Reebok unit, The Post has learned. The move may first be seen in the NHL where, sources said, Adidas has recently ...

Athletic apparel company Adidas might sell its Reebok brand, the company said Monday. Adidas officials said they're developing a new five-year plan and mulling Reebok's future role. "These strategic ...

Adidas Group has finally cleaned its hands of Reebok, selling the underperforming shoe brand at a steep loss. U.S.-based celebrity-and-clothing licensing group Authentic Brands Group will buy Reebok ...

Adidas' talks with New York-based ABG, headed by Jamie Salter (inset, bottom), recently hit the rocks over Adidas' demands that ABG operate Reebok as a standalone business, Bloomberg via Getty Images; ...

Adidas is ready to part ways with Reebok. The German athletic powerhouse announced today that it has finished its “assessment of strategic alternatives for Reebok” and has decided to begin a formal ...

Adidas or Reebok? When it comes to athletes, there is a considerable debate about these two top brands. For your athletic needs, which brand do you prefer? And, is there a significant distinction ...

Frankfurt, German? By combining Adidas’ popularity in Europe among soccer fans with Reebok’s appeal to U.S. fans of basketball and football, the architects of the $3.8 billion sportswear and athletic ...