Adobe is shoring up its support for display ads with the acquisition of dynamic creative optimization (DCO) tech from Collective, called Ensemble. The small technology pick-up, announced at the firm’s ...

Adobe has partnered with ad company Greystripe to deliver Flash-based ads to Apple's iPhone, iPad and iPod touch. Greystripe makes this possible by converting Flash ads (which the devices do not ...

Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media ...

The complex set of technologies that enable the automation of digital advertising--known clunkily in the ad biz as programmatic--is big and getting bigger. Ads served to websites and apps ...

OpenAI began to roll out ads in ChatGPT to a portion of free and Go users in the United States with test partners in the ...

Innovations across additional GenStudio solutions including Adobe Firefly Services, Custom Models and Adobe Express optimize the content supply chain for businesses by unifying marketing and creative ...

Collaboration with ad agencies aims to define two full-screen formats for mobile device ads, geared toward devices running Flash Player 10.1 but with an HTML5 option. Lance Whitney is a freelance ...

Yahoo, Adobe team on PDF ads from News.com reports Yahoo and Adobe are working together to put contextual ads in PDF documents. Over at the Adobe Labs, you can find a new product named Ads for Adobe ...

Today, Adobe is launching a hosted service for online ad testing which it’s calling Project Adthenticate. Available to publishers, rich media vendors and creative agencies, the service will help to ...

Adobe introduced AI-powered capabilities in GenStudio for Performance Marketing to drive impactful video and display ad campaigns, while enabling businesses to easily build ad creative for platforms ...