High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

User experience is at the heart of great mobile game design. As creators, we toil over the most minute details to yield a delightful play experience, fluid metagame engagement, and seamless ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Louqman Parampath, VP of product management at Roku. In 1868, consumer packaged goods ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There’s much more to advertising quality than glossy creative, celebrity models and catchy ...

Bringing online buying practices to OTT isn’t as simple as plugging in a buying platform and revving it up. If a display ad doesn’t load or an online video buffers on a browser, it’s annoying. If an ...

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now available as a free, standalone SDK for ...

The new features give app developers visibility and control over the ads shown to their users; Solution improves the user experience, preserves brand integrity, and optimizes monetization TEL AVIV, ...

Ad quality is essential to fostering trust and maintaining the integrity of the digital advertising ecosystem. Opera, dedicated to delivering safe high-quality experiences through its advertising ...

Combining return on ad spend with quality score can help reveal which campaigns need attention and which are worthy of further investment. I've previously explained how return on ad spend (ROAS) can ...

New evidence that disruptive and disturbing ads drive players to abandon a game – and even quit it entirely – has the industry racing to find proactive ad quality solutions. Significantly, the ...

In the physical world, advertising is woven into the fabric of our daily lives. Billboards, bus stop ads, vehicle wraps, stadium banners — they are all accepted and expected parts of our everyday ...