This Christmas, major UK brands are spending over £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention and boost ...

Television viewers could be offered adverts that are a lot more relevant and personal with the help of new technology under development. Imagine watching an episode of the hit television series Sex ...

America loves Marlboro. According to industry data, the company sold 41 percent of the 258 billion cigarettes smoked by emphysema-loving Yanks in 2016. This is more than the next eight most popular ...

‘What happened to Joe Biden?’ A 2020 Trump campaign attack advert. Donald J Trump/YouTube A wave of political adverts is beginning to flood the American media as the November presidential election ...

The Adverts Through LA’s Eyes: It’s one of those things, isn’t it. This band is being billed as T.V. Smith’s Adverts, due to the fact that Smith is the one Advert left and his band is filled with “a ...

ITV became the first British network to show in-game adverts during a sporting event in Thursday’s Six Nations game between France and Ireland. Adverts are regularly shown during half-time in sports ...

This Christmas, major brands in the UK are spending more than £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention ...