Despite representation across UK ads remaining largely unchanged since 2019, inclusive campaigns are linked to improved brand ...
Research commissioned by Channel 4 found that pensioners, pregnant women, and disabled people are significantly ...
Channel 4’s study also shows that people from a south Asian background featured in 17% of all advertisements, an increase by ...
Channel 4 Sales has announced the launch of a new tool that allows advertisers to measure the emissions of their campaigns running on linear TV, building upon its existing emissions measurement ...
Channel 4 has taken one of the biggest steps in its 40-year history by acquiring a majority stake in a production company for the first time. The network has used its nascent Creative Investment Fund ...
ITV, Sky and Channel 4 have announced a unification of the TV advertising marketplace. Aiming to attract new brands to the medium, the three companies, working in collaboration with Comcast ...
EXCLUSIVE: Channel 4’s next chief executive will lead the UK network into the “most important phase” in its 42-year history.
The bosses of the UK’s public service broadcasters have all eschewed the idea that they would be better off if they merged to ...
Channel 4 has unveiled plans to move into in-house production and launch a new Creative Investment Fund, marking the end of its 42-year history as solely a publisher-broadcaster. The U.K. public ...