How do you ensure you’re a priority client with your advertising or media agency? Driving lower fees may seem like a win or a smart move, but the reality is you’ll most likely move yourself down in ...

It's time to ditch the pitch. Agency reviews and the dysfunctional process that accompany them cost agencies and (by proxy) their clients a whopping $12.5 billion per year. That amount nearly equals ...

Focus is on the relationship between upper-level management and stockholders -- categories which overlap when the owner is the manager. Although J&M clearly believe that agency problems within the ...

Potentially due to the resources needed, one in four agencies declined to defend an existing account in the past two years. The new “Cost of the Pitch” study provides further evidence that the ...

The biggest obstacle to increased profits for many large companies in industries such as hospitality, retail, logistics and care is often not competition, but their own reluctance to adopt workforce ...

Berkeley, CA , December 2, 2024 — A global consortium of leading research institutions today announced a $75 million partnership that will contribute vital evidence to the United States Agency for ...

The way organizations procure agency services plays a critical role in long-term growth. Yet, too often, prevailing procurement models prioritize short-term cost savings at the expense of sustainable ...

Understanding the basics of cost realism can help offerors submit more competitive proposals and withstand cost realism challenges to award. The Government Accountability Office (“GAO”) cites cost ...