Anheuser-Busch denied a report that it had fired Alissa Heinerscheid, the marketing VP behind Bud Light’s disastrous campaign with Dylan Mulvaney, and that she was “gone for good.” Heinerscheid and ...

Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Bud Light's former marketing vice president Alissa Heinerscheid, who ...

Anheuser-Busch InBev SABUD-0.55%decrease; red down pointing triangle said it had placed on leave two executives who oversaw a Bud Light collaboration with a transgender activist. Alissa Heinerscheid, ...

Alissa Heinerscheid was placed on leave by Anheuser-Busch and eventually left the company after her efforts to woke-ify Bud Light through a partnership with transgender influencer Dylan Mulvaney.