Gucci, Alpine and F1
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Mercedes pulls out of Alpine F1 share talks over asking price
The German manufacturer will not be acquiring Otro Capital's minority stake in the Alpine Formula 1 team
Gucci will become Alpine F1 Team's title sponsor from 2027, bringing a new team identity, fresh colours, and a luxury partnership.
Not every F1 fan on the internet is going to love seeing the fashion brand that cursed the world with those stupid belts, but you know what? This kicks ass.
Mercedes has officially walked away from negotiations to purchase a minority stake in the Alpine Formula 1 team. As highlighted by a recent social media post from @formularacers referencing a BBC Sport report,
Flavio Briatore plays open cards and points to how the potential transfer of Max Verstappen could impact his own F1 driver lineup.
Mercedes features prominently as we take a fast-paced look through the latest F1 news headlines. Christian Horner’s bid to invest in the Alpine team took a major twist, courtesy of Mercedes, while Kimi Antonelli left Toto Wolff unimpressed with a team radio call directed towards George Russell in Canada.
Gucci's black and gold colours are likely to form much of the base colour palette, with scope for some red and green accents too. While the pink will definitely be gone, as that i
Otro Capital own a 24 per cent stake in Alpine, and Mercedes have been in talks to buy that but the deal is now off.