CARRYING THE TRUTH: Alternative Apparel has teamed with Paramount Pictures to create an exclusive tote bag in honor of Friday’s release of the documentary “An Inconvenient Sequel: Truth to Power.” A ...

Alternative Apparel, the Atlanta-based company founded in 1995, has been purchased by Hanes in a deal valued at $60 million. CEO Evan Toporek will continue to lead the company out of Norcross.

You can go home again, just ask Alternative CEO Evan Toporek. The clothing brand, which launched in Atlanta in 1995 before opening stores in New York, Los Angeles and San Francisco, is once again ...

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This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Los Angeles label Alternative Apparel staged its first-ever runway show ...

Members of San Francisco's dominant tribes - fashion, foodie and tech - converged in the intimate quarters of Alternative Apparel's newest flagship to celebrate the store's recent grand opening on ...

Greg Alterman wants to take over your home, starting with your closet and medicine cabinet. By Sam Reed When you first hear Greg Alterman’s plans to infiltrate every aspect of people’s lives with his ...

Local outfitter Alternative Apparel, whose flagship store is located on Abbot Kinney Boulevard, wants to harness your penchant for horticulture. The Alternative Apparel Grants Project, which is in its ...

LM: Let’s start by giving me a snapshot of you and the company. ET: Founded in 1995, Alternative is an Atlanta-based fashion brand that designs and distributes casual activewear (tees, sweatshirts, ...

Fashion is far more than just what we wear—it’s a powerful form of self-expression, often deeply tied to culture, identity, and even music. Over the years, music and fashion have been intertwined in ...