Amazon is consolidating premium CTV supply, making it even more dominant in this area. The Trade Desk faces increasing competitive pressure, but it could also be an opportunity. Advertisers that don’t ...

Netflix and Amazon are taking a page out of the Stranger Things playbook and turning programmatic advertising upside down. Today, Amazon Ads and Netflix announced they’re partnering to bring Netflix ...

The top 2 streamers commissioned 53 percent of all international shows and films, combined, in the first quarter. In the first quarter of 2024, Netflix ordered more series (anywhere) than it has in ...

The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...

The streaming giants accounted for more than half of all SVOD commissions globally in the first quarter of this year, a new report by Ampere Analysis finds. By Scott Roxborough Europe Bureau Chief ...

In a major move for the streaming and advertising worlds, Amazon and Netflix have partnered to make inventory from Netflix’s ad-supported tier available on Amazon’s demand-side platform (DSP). By Q4, ...

Comedy development exec Andy Weil is exiting Netflix after 11 years to join Amazon as its new head of comedy. The exec rejoins his former Netflix boss Peter Friedlander, now head of global TV at ...

Amazon's well-timed video streaming standalone service announcement created questions regarding its effects on Netflix's subscriber growth prospects. These questions emerged because Amazon's ...

Amazon, YouTube TV, and Netflix dominate US sports streaming, accounting for 65% of the $6.5 billion spent by streamers on sports rights.

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The streaming ad wars just escalated. Amazon Ads and Netflix recently announced a partnership that will make Netflix's ad-supported inventory available programmatically through Amazon's demand-side ...