BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.

Fanatics announced an exclusive deal with college basketball phenom AJ Dybantsa, which is reported to be worth eight figures.

BYU Cougars college basketball star with famous heritage celebrates his team in the Sweet Sixteen with creative Tater Tots NIL partnership.

Before AJ Dybantsa has even stepped onto the court in a BYU uniform, he’s already rewriting the playbook for college ...

BYU freshman AJ Dybantsa took to Instagram to announce a personal invite for fans to gain access to exclusive, behind-the-scenes content of his life.

AJ Dybantsa, the No. 1 player in the 2025 class, who committed to play for the BYU Cougars, is expanding his presence in the sports world, suggesting potential developments that extend beyond the ...

Having NIL funds not only brings in new players, but it helps keep existing ones. With multiple programs in the BIG 12 able to offer huge NIL deals to recruits, BYU has to step its game up.

BYU’s Richie Saunders has an NIL deal that Napoleon Dynamite would very much approve of. The junior forward Saunders led the way for BYU in their Round of 64 victory over VCU on Thursday.

AJ Dybantsa is the top recruit in the 2025 college basketball recruiting class, and he is set to make millions in NIL money.

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...

For Dybantsa, in addition to his latest move, he now has NIL deals with major brands such as Nike, Fanatics and Red Bull. His ...

Top college basketball prospect AJ Dybantsa on Tuesday announced his commitment to BYU, and it’s believed the Cougars paid big money to keep the forward in Utah.