Verification is moving beyond its traditional role as a protective shield. In today’s digital ad market, advertisers need to do more than avoid bad placements. They want clear evidence that ...

New data shows the ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on. Peggy Anne Salz takes a look at a longstanding issue… In today’s ...

The content marketing landscape, believes Josh Stinchcomb, has been undermined by “bad advertising masquerading as content” and “non-transparent players” who erode consumer trust by failing to label ...