Israel’s Olympic Committee reversed its decision to use a commercial symbol as its official Games mascot. The committee had selected the Bamba baby, a cartoon toddler with a red tuft of hair and a ...

As much as it may sound like a cliché, it’s unclear why Osem’s latest move didn’t happen sooner. Much sooner. On the other hand, so many chapters have already been written in the Bamba story that ...

The Israeli food giant has for years treated the holiday more as an opportunity than as a limitation. From this perspective, the kosher for Passover requirements are hardly felt by it. Thus, Osem’s ...