Innovations in graphic design and packaging can make the difference in creating a memorable product. One new trend in packaging design is the vanity barcode. Vanity barcodes bend the rules that govern ...

To marvel at the choice and convenience of modern shopping, go visit your grocery-store mustard aisle. My local Whole Foods sells more than 20 different kinds: basic yellow mustard and Grey Poupon, ...

Who would have thought that the lowly barcode, the stodgy grandfather of the identification technology world, would reemerge as a marketer’s dream? Well, it is happening. A new generation of barcodes ...

QR codes are a type of barcode, or scannable pattern, that contain various forms of data, like website links, account information, phone numbers, or even coupons. QR codes are found everywhere from ...