By turning everyday actions into rewarding experiences, brands shape how consumers engage, spend, and choose platforms.

Employers who have introduced team-based rewards systems to foster creativity, collaboration, productivity and sales may want to look again at a system that new research shows can create an unintended ...

Researchers discover that the phosphorylation of a newly identified protein kinase substrate downstream of the dopamine signaling pathway regulates the brain reward behavior. The nucleus accumbens, ...