With consumer attention firmly rooted on social platforms, creators now shape discovery, build trust and influence purchase ...

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact prioritized over raw reach.

Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. The boundaries between influencer marketing and content marketing ...

While social media has only been around for a few decades, it has transformed the world in numerous ways, from expanding the reach and effectiveness of small businesses to driving major cultural and ...

New report sustains need for multi-platform approach for brands, even as nano- and micro-influencers are emerging as the ...

Sherin Varghese, Senior Director, Burson Genesis, on the evolving influencer marketing landscape and why authenticity, ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

In 2025, influencer spend in Saudi Arabia stood at a whopping $95 million, with the UAE following at $70 million ...

This edited extract is from B2B Influencer Marketing by Nick Bennett ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Just a few years ago, B2B influencer marketing was a niche ...

The content creation economy is booming, but the language we use to describe it often falls short. Terms like “creator” and “influencer” are frequently used interchangeably, yet they represent ...

The leading influencer marketing and social media management company also announces Appiah's new role as head of influencer engagement. "We saw a pervasive gap in how influencer marketing is often ...