Today, more than ever, businesses need the right strategies to compete and win in the hypercompetitive marketplace. No market or industry is exempt from the need to focus on and adjust the way they're ...

The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics supporting ...

Things have changed for everyone over the past 15 months. For my business, Covid was the second wave of major shifts that came over a two-year period. All this change left me reexamining many things, ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

When it comes to building a strong brand, a tagline or logo alone won't do the job. You have to think about how you're going to be seen by customers and what will make you different from other ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

Opinions expressed by Entrepreneur contributors are their own. “Positioning” is a term that gets thrown around a lot but can often be confused with other marketing activities.”Very few startups have a ...

Brand positioning has transformed the world since its beginnings in the 1960s and ’70s. And today, in a new era of online platforms and live selling, it remains as relevant — and powerful — as it has ...