As consumer demand for cooling fabric grows, performance fabric is quickly becoming an essential, no matter the month. In the past, many thought cooling fabric was a hot-weather item. However, that ...

From luxury fashion to mattress foam, brands made swaps for plant-based inputs.

As global temperatures rise and heat waves become more frequent, consumers are seeking ways to prevent heat stroke, dehydration and sunburn. Heat waves not only strain the body but also pose ...

Cool is a science. And this is about textile technology, not fashion. Although clothes make from brrr° yarn may look good, the cool factor is in the company's Triple Chill Effect, according to a ...

You know the soothing sensation of flipping over a clammy pillow to rest your cheek on the fresh, cool side? That’s the feeling Tosha Hays and Mary-Cathryn Kolb hope to bottle up with their new ...

Kim Petras dropped her brand new single, “Brrr,” on the heels of her massive “Unholy” collab with Sam Smith. Produced by Ilya (Ariana Grande, Normani, Ellie Goulding), the song details trying to melt ...

ATLANTA--(BUSINESS WIRE)--DS Smith, the leading sustainable packaging company, has joined forces with Vig Pak LLC to introduce Brrr Box, a patented, 100% recyclable, biodegradable cooler that ...

A new variant of the Dharma Ransomware was released this week that appends the .brrr extension to encrypted files. This variant was first discovered by Jakub Kroustek who tweeted a link to the sample ...

Kim Petras, on the heels of dropping her fiery new single “Brrr,” popped by Late Night With Seth Meyers to deliver the debut performance. Keeping to the visual theme, Petras opens surrounded by blue ...