We are only halfway through January and already the first viral challenge of 2026 is here. In fact, given the speed at which trends spread on social media, it is surprising this one did not appear ...

If you've been on the Internet lately, you've probably seen photos and coverage of the viral "belly button challenge." You know, the ridiculous "test" to see if you can reach your arm around your back ...

A silly new trend has taken hold of Chinese social media — millions are trying to touch their belly buttons by reaching around their backs. Why, you may ask? Well apparently there’s a scientific study ...

First it was the Kylie Jenner lip challenge. Now it’s the belly button challenge. According to ABC News, the challenge blew up on a social media site in China and has been growing ever since. The ...

The Internet is a fascinating place. Most recently, it gave birth to a crazy trend called the "belly button challenge," posts about which have flooded social media sites. It all began in Weibo, a ...