There are two key reasons CTV is likely to be among 2025’s fastest-growing advertising channels: CTV isn’t yet a stand-alone revenue driver. Where it shines and where it’s important to assess impact ...
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How to assess CTV’s impact on other ad channels
Measuring the value of connected TV (CTV) isn’t always straightforward — especially without complex analytics. While it can sometimes drive a clear boost in conversions and revenue, that’s rarely ...
Over a decade ago, connected TV (CTV) was a growing technology but had almost zero practical use for marketers. Advertising opportunities were limited, and programmatic buying capabilities were ...
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