Learn about gross, operating, and net profit margins, how each is calculated, and how businesses and investors can use them to analyze a company’s profitability.

Businesses often use profitability ratios to gauge their performance against industry benchmarks or competitors. Calculating these ratios involves a straightforward process, typically using figures ...

Discover how to calculate and understand key income statement ratios to evaluate company performance, including gross margin, ...

Exceed customer expectations. Delight the customer. The customer is always right. We're a customer-driven organization. Each of those platitudes can destroy a brand. How? Customers cost money to ...

Which customers make the biggest contribution to your bottom line, and which generate a negative return? Do your promotions target volume without profitability? How do you decide what to charge a ...

Attracting and retaining the highest value customers is important, but accurately calculating CLTV is trickier than it may seem. A customer’s lifetime value is more important for an organization than ...

If you have ever tried to defend creator spend in front of a CFO, you know the problem. The campaign can look busy on the surface. Views are high, comments are positive, and the creators are asking ...

Profit is a key indicator of a company’s long-term viability and success. Understanding your small business’s profitability can help with cost-cutting, pricing, and investment decisions. Here’s ...

Understanding profit and profit margins is critical for business owners and corporate decision makers to reach their ultimate goal – earn the money they need to be successful and grow their company.

Profit margin conveys the relative profitability of a firm or business activity by accounting for the costs involved in producing and selling goods. Margins can be computed from gross profit, ...