It would be fair to say that virtual and augmented reality technologies, while undoubtedly impressive when first used, haven’t matched the popularity of smartphones, tablets and smartwatches. Headsets ...

The world’s first virtual reality bumper car attraction, Steampunk VR Scooter, was unveiled in Germany earlier this month, according to a press release. The attraction came to Erlebnispark Schloss ...

The company's VR games react in real time to how the car moves. It works with newer Audi vehicles at launch. Bridget Carey is an award-winning reporter who helps you level-up your life -- while having ...

Virtual reality is about to launch in series production cars this summer, starting with Audi sedans and SUVs. Holoride announced Saturday at the SXSW tech, music and film conference in Austin that its ...

People spend a lot of time as passengers, and with self-driving cars, it’s expected we might spend even more. A new German venture, Holoride, has partnered with Audi to produce a VR experience for car ...

Virtual reality is coming to the passenger seat near you, at least as long as you own an Audi vehicle with the brand’s most current operating system, anyway. The Audi spinoff, Holoride, announced this ...

Audi seeks to combine rear-seat infotainment with virtual reality, and to that end, it has co-founded a startup named holoride that aims to let back-seat passengers experience movies and video games ...

Holoride, the Munich-based startup co-founded by Audi that looks to change everyday travel by injecting VR into the passenger’s experience, is offering free rides in Los Angeles starting this week to ...

Arturo Tedeschi is an Italian architect who specializes in computational design. Over the last ten years his Milan studio A>T has been working alongside some of the biggest names in design – Adidas, ...

After days of demos and announcements and miles of walking, I’m confident in declaring Holoride the best thing at this year’s CES. The designation of “The best thing at CES 2019” is my badging. This ...