A slogan in the marketing world typically is a short, catchy phrase that tries to convey the benefits potential customers can expect when choosing a company’s product or service. Ideally, the slogan ...

The original intention of safety slogans was to remind people about safety. Unfortunately, the typical slogan generalizes instead of informs. There’s no actionable message. As signs proliferate, ...

I’m a fan of clever, or corny, business road signs. Usually. But there’s a dentist office near home that irks me. One of their rotating messages reads: “Safety first. Who are we kidding? Coffee first.

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

“I'm not lovin' it ... when you text and drive.” “Just do it — buckle up.” The Illinois tollway is offering a chance for advertising executive wannabe's to get their 15 minutes of fame with a safety ...

NASHVILLE, Tenn. (AP) – The state Transportation Department is looking for a few good safety slogans. TDOT is asking the public to submit ideas for the electronic message boards that grace the state’s ...