Now that the Super Bowl has morphed into a weeks-long marketing spectacle, pranks and stunts have become a key part of ...

We now know why Michael Cera was signing bottles of CeraVe at a New York pharmacy. The actor's partnership with the skincare brand was made clear during the Super Bowl, when their collaborative ad ...

Today, The Drum can reveal that readers have voted it the second-best Super Bowl ad ever. The campaign was the culmination of ...

This week’s Ad Spot featured Apple Music capturing global fan frenzy around Bad Bunny, CeraVe turning a viral moment with Kevin Durant into humour, Greenpeace UK delivering a powerful purpose-led ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 min ...

We spoke with L'Oréal's Chief Creative Officer Adam Kornblum about CeraVe's viral skincare campaign featuring NBA superstar ...

After years of internet memes surrounding his 2021 "ashy legs" incident, Kevin Durant has partnered with CeraVe to become their official "Face of Legs." Turning mockery into a "social-first" marketing ...