A beloved classic cartoon changed breakfast for kids and adults alike forever when it became the very first animated series ...

Saturday mornings once involved cartoons, pajamas, and a giant bowl of cereal balanced on the couch. Bright cereal boxes played a big role in that ritual. Their mascots starred in commercials that ran ...

Saturday morning in the 1980s had a very specific texture. Cartoons flickering on a boxy TV, a bowl of milk turning rainbow ...

Food companies have been using mascots to promote breakfast cereal for more than a century. Ever since Quaker Oats introduced its rather boring Quaker man with his old-fashioned hat and puffy collar ...