GK Cheer, a brand of Reading-based Elite Sportswear LP, has merged with San Diego-based Victory Team Apparel, a distributor of sideline cheerleading gear. Victory Team Apparel will complement Elite’s ...

Nfinity's cheer backpack collection includes the stylish sparkle backpacks, which come with a sparkling exterior, padded straps, and several compartments that enable athletes to organize and transport ...

The Supreme Court on Halloween appeared reluctant to rule that an apparel company can copyright stripes on cheerleading uniforms. {mosads}The case centers on the registered copyrights Varsity Brands ...

Memphis-based Varsity Spirit founder Jeff Webb is widely credited with "shaping cheerleading as it exists today." ...

PORTAGE — With uniforms deteriorating, Portage Area High School’s cheerleading coach and parents of team members petitioned school board members for replacements at a Wednesday evening meeting. It was ...