NEW YORK, Feb. 5, 2026 /PRNewswire/ -- CÎROC Ultra-Premium Vodka today announced a new three-year partnership as the Official Vodka of the Nexo Dallas Open, introducing its CÎROC Athletic Club ...

Sean “Diddy” Combs is making sure his fans have the fastest access to his spirits. On Tuesday (May 23), the Hip-Hop mogul announced Diddy Direct, a platform aimed at helping consumers, and retailers, ...

Sean "Diddy" Combs has dropped a lawsuit against spirits giant Diageo in which he claimed it had not made promised investments in his DeLeón Tequila and Cîroc Vodka because of his race. "Sean Combs ...

CÎROC Ultra-Premium Vodka has been announced as the official vodka for hip hop’s 50th anniversary. This exciting news is in partnership with entertainment company Mass Appeal to bring the celebration ...

Rapper, producer and businessman Sean “Diddy” Combs says distribution partner Diageo North America kept valuable resources from his Ciroc vodka and DeLeon tequila brands. And now he’s taking the ...

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Ciroc Vodka has dismissed reports suggesting that 50 Cent would replace Sean "Diddy" Combs as the iconic face of the brand. AceShowBiz reports that, amid swirling speculation, Ciroc Vodka has ...

Diageo Plc (NYSE:DEO) is exploring a sale of Cîroc Vodka, according to Bloomberg. Sources indicate that the company has reached out to potential suitors, including beverage companies and buyout firms, ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. The fallout from the lawsuits Sean "Diddy" Combs faces is a continued talking point amid a host of allegations leveled ...

Diageo Plc is forming a joint venture between its Ciroc vodka brand and a tequila backed by basketball star LeBron James. Ciroc will join with tequila brand Lobos 1707 in the venture, offering a ...

A professional athlete allegedly stopped a drunk Sean “Diddy” Combs from sexually assaulting a luxury car businessman at one of his celeb-filled parties, a new lawsuit claims. The alleged victim, only ...

February 29, 2024 – The Charlotte Hornets and Diageo Americas, Inc. today announced a multi-year partnership under which the Diageo’s luxury vodka brand, CÎROC, becomes a Proud Partner of the ...