Kids retail company Claire’s has opened its first metaverse activation on Roblox, becoming the latest brand to entertain virtual communities. Dubbed “ShimmerVille,” the experience is a multidistrict ...

Claire’s is meeting its consumers in the metaverse. This year, Claire’s was a global branded company, reaching consumers through its stores. It’s been expanding the footprint of the brand and how it ...

Both Walmart and Claire’s are expanding their presence in Roblox, with new back-to-school efforts designed to draw in hard-to-reach teens. And while the news follows disappointing financial results ...