Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

To stand out in the crowd is one of the much-loved ambitions for us humans. Done right and for the right reasons, it brings attention and attracts interest. YRC is a Management Consulting Company, ...

Competitive intelligence should be viewed as a crucial element when building a 2020 business strategy. Understanding competitor motivations and behaviors helps shape product development, pricing, ...