The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

A periodic feature by Cornerstone Research, in which our affiliated experts, senior advisors, and professionals, talk about their research and findings. We interview Professor Donna Hoffman of the GW ...

In a society where data and algorithms have a say in almost all facets of life, people's daily decision-making process is ...

At the height of the pandemic, social distancing and stay-at-home orders forced many consumers to try out digital shopping options like grocery pickup and grocery delivery. While digital shopping is ...

Smart consumers understand a product as well as its retailer well before they make a purchase. This has been true of consumers for decades. In past years, they would wander from shop to shop searching ...

Whether you’re looking to buy a plane ticket or a pair of socks, more and more online shopping platforms now offer consumers a detailed look into products’ historical prices. But how does this ...

ConsumerAffairs gives consumers the opportunity to write reviews for everything from insurance companies to cell phone providers and clothing stores. But what effect do these reviews have on others ...

“The Truths, Myths and Nuances Behind Purpose,” conducted with VICE Media, reveals Gen Z is 2x more likely than millennials to cite brands as having the power to make the world better NEW ...

Many people are talking about the drastic changes to the consumer purchase journey due to Covid-19, but consumers aren’t the only ones changing the way they approach buying decisions. Transformation ...