Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

It seemsthat we still haven’t fully realized just how profoundly the pandemic has changed consumer behavior. People have ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 14 hours 20 min ago By Garett Sloane - 16 hours 19 min ago By Ad Age Staff - 18 hours 6 min ago By Ad Age Staff - 18 ...

While the impact of tariffs remains unknown, consumers are already adjusting purchase decisions as a result of broader circumstances that are impacting them now, according to a new report from Circana ...

At the height of the pandemic, social distancing and stay-at-home orders forced many consumers to try out digital shopping options like grocery pickup and grocery delivery. While digital shopping is ...

From the moment a person enters an e-commerce store to the moment they open a package, and even after that, consumers are exposed to variables that prompt both conscious and subconscious purchase ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Valuecom has released new insights reflecting a growing shift in consumer behaviour as shoppers increasingly prioritise ...

A recent survey conducted by global ingredient supplier Prinova indicates that health claims on food and beverage packaging significantly influence consumer purchasing decisions, particularly among ...

E-commerce stores must stay on top of consumer shopping behavior. Learn about consumer trends and how to attract online customers via e-commerce platforms.