Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

With increasing talk about artificial intelligence (AI) in all corners of the business, including marketing, data is on everyone’s mind. Yet customer data has always been important for businesses to ...

For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

As part of CRN’s 100 Coolest Cloud Computing Companies of 2026, here’s a look at 20 innovative software companies that are ...

Data analytics startup Fullstory Inc. says it wants to enhance the capabilities of artificial intelligence applications by providing them with the behavioral data they need to understand customer’s ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

SAN FRANCISCO--(BUSINESS WIRE)--Businesses are integrating customer data platforms with AI and analytics to personalize customer experiences and drive business success, according to a new report from ...

To effectively track customer retention and ensure growth, customer experience (CX) leaders must have a clear view of customer retention as a basic statistic, as well as lifetime value (LTV). By ...

Companies investing in unified, managed and rich data layers will drive innovation in the coming decade. Through these ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...