The future of AI-powered marketing measurement will reward organisations that prioritise high-quality, outcome-driven signals ...

Forbes contributors publish independent expert analyses and insights. We help organizations achieve their impact vision. The persistent nature of the topic of standardization (it consistently ranks ...

Instead of accepting fragmented reporting, unified marketing measurement brings everything together into one consistent view ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...