For years, creativity and intuition have been held up as the twin engines of marketing. And while they’re still essential, they are no longer enough. The pressure on modern marketers to prove ROI, ...

At B2B Marketing, we know that becoming the commercial marketer is more essential than ever – aka driving ROI and proving marketing’s impact to the board. With that being said, there are six essential ...

Great companies have great leadership: not just in the CEO’s seat, but across the entire C-suite. Accordingly, I believe the best business decisions are made when an entire executive team debates and ...

Are you a print subscriber? Activate your account. By Jon Springer - 34 min 35 sec ago By Phoebe Bain - 1 hour 34 min ago By Brian Bonilla - 2 hours 59 min ago 4 hours 48 min ago By Tim Nudd - 5 hours ...

As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

AI is reshaping business decision-making, but here's why human judgment remains essential for empathy, creativity and truly ...

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

Agricultural marketing success comes from disciplined planning and cost-based decisions rather than trying to time market ...