As the century-old mantra falls into obscurity, CX leaders contend with nuance and the true range of customer behavior.

Retailers incur significant opportunity costs when the analysis focuses only on known customers. This isn’t a critique of ...

You can't read minds, but you can predict what your customers will do next. Most businesses guess their way through sales and marketing, wondering why conversion rates stay flat. But you're smarter ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Enterprises want to accelerate their sales, but more often than not, the ...

Not all unethical customer behavior is equal. An interesting question then arises of how to distinguish between different types of unethical customer behavior, consider its consequences, and responses ...

As the world races toward more powerful and pervasive technology, its impact is being felt in every part of our individual and corporate lives. From the internet to electronic messaging and ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...

The age-old art of anticipating the needs of others is now a key component of a successful business strategy. Specifically, anticipating customer needs is essential for modern companies looking to ...