Bill Hanstock is a writer, author and Emmy Award-winning producer. He began writing for SB Nation in 2011. Even if you don’t like sports, there are many sports logos with which you may be familiar.

The Apple logo is one of the most-recognized logos in the world—but chances are you’re really, really bad at drawing it. How do we know? Science, of course. In the 1970s, scientists showed that ...

Bill Hanstock is a writer, author and Emmy Award-winning producer. He began writing for SB Nation in 2011. Even if you don’t like sports, there are many sports logos with which you may be familiar.

BMW. Puma. Red Bull. Lego. These brands are so ubiquitous, there’s a good chance you see their logos every single week. But would you be able to draw them from memory? Adler, a British company that ...

Apple has one of the most iconic logos in pop culture. Go into any coffee shop and you’ll be assaulted by an array of glowing MacBook lids and shiny iPhone screens, but it turns out that drawing the ...

Corporate logos are designed to be not only recognizable but also memorable. So why is it that so few people are able to accurately reproduce logos when put to the test? Researchers say it’s most ...