Zack Dugow is Founder and CEO of the COOL company, delivering a better experience for everyone in the advertising space. No matter what you’re doing, the ability to adapt to changing conditions is key ...

New Beginnings as part of Fringe World – it's a dynamic creative development programme dedicated to supporting and nurturing ...

As marketers get savvier at collecting and leveraging data, the opportunities around personalization messaging—also known as dynamic creative optimization—are evolving. In the last 10 years, the ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

SAN FRANCISCO--(BUSINESS WIRE)--LifeStreet, a leader in mobile marketing, announced today its latest solution to maximize return on ad spend (ROAS) for performance marketers. Nero Dynamic Creatives ...

The gaming industry thrives in an intensely competitive environment, with countless applications vying for the attention of a finite audience. In this landscape, user acquisition (UA) has become a ...

Dynamic Decisioning: Nero's robust machine learning models predict the best AI-generated content combination for each impression in any app. Preliminary tests have shown an average 30% performance ...