E-mail appending — adding e-mail addresses you’ve rented to the postal addresses on your house file — is a tricky proposition. Marketers walk a fine line between engaging their catalog and retail ...

V12 Data has expanded its email append database by 23%. It now contains 245 million records. Using a postal address, V12 appends matching, permission-based email addresses at the individual or ...

In today's fast-paced digital world, customer engagement can make or break a business. Reaching customers effectively, maintaining up-to-date information, and engaging them with relevant content is ...

The Association for Interactive Marketing is releasing its best practices for e-mail append on Tuesday at the net.marketing conference in New York. A copy of the latest version of the document, which ...

Thanks to rising costs, e-mail has become a popular alternative to direct mail. Let’s talk about some of the important things that must be considered when adding e-mail addresses to your customer or ...