Even if one or more of the usual metrics may work for you, they’re likely not the only metrics you should care about. As frustrating as it is to hear “It depends” when you need an answer, it’s far ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Email marketing is one of the most effective ways to ...

CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...

How can you use measurement to boost the success of your email marketing? An infographic (below) from Salesforce looks at what key email metrics mean and explores how you can use them to optimize your ...

Open rates have long been a key performance indicator for marketers, but continually evolving regulations and privacy concerns—and email platforms' response to those regulations and concerns—have ...

Before sending your next campaign you should stop and ask yourself: What is the goal of my email marketing? Is it to generate more leads? To convert more leads into customers? Increase sales? Whatever ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Attempting to provide consistency for buyers and sellers, the Interactive Advertising Bureau's Email Committee has published "Email Campaign Performance Metrics Definitions." Terms defined ranged from ...

The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance pillars of email marketing. During ...

If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how ...