The continuing effectiveness of e-mail as a marketing tool depends on the establishment of true permission-based e-mail lists, says Jay Schwedelson, corporate vice president for Boca Raton, FL-based ...

they built Web sites that could accept online donations, donors would come in droves to make their gifts electronically. With the benefit of several years’ experience, charities now realize that they ...

In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as ...

Don't rely solely on LinkedIn for audience reach; algorithms change. Build your own mailing list by strategically using a lead magnet on your profile. Place links in your headline, featured section, ...

Most entrepreneurs don’t email their list often enough. They are afraid of annoying people, so they don’t spend the time and effort required and simply don’t hit send. This is madness. John Ainsworth ...