Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

As advertising evolves, success will come from leveraging the strengths of both traditional and digital media. Businesses in ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

For much of the digital advertising era, the industry has raced to the bottom on price and quality. But in the past five years, more advertisers have been explicitly incorporating media quality into ...

Canada is now one of the most connected markets in the world, with internet penetration at 95% and more than 82% of the ...

Imagine this: a painter in a gallery meticulously selects colors to evoke emotion. Across the street, a coder in a dimly lit room writes algorithms to predict consumer behavior. At first glance, these ...

A majority of ad buyers are currently using generative artificial intelligence (AI) for digital video creation, according to data from the Interactive Advertising Bureau (IAB). Thirty percent of ...