AFFI and FMI's fourth annual Power of Frozen in Retail report finds 40 percent of shoppers now use frozen foods daily or every few days.

The way Americans eat is evolving and the frozen food aisle has shifted from pass through to destination for many shoppers. Several factors are driving this shift, with price chief among them.

Freezing food only changes a food’s temperature, not its nutrition. Freezing keeps food close to its original state without requiring additives.