International Autos plans to add a Fiat dealership at its Highway 100 location in West Allis. International Autos plans to build a 1,300-square-foot addition to the former Audi showroom at 2400 S.

With monthly sales struggling to break 1,000, some dealers believe the story of the Fiat brand in the U.S. is already in its final chapters. But Nyle Maxwell Fiat-Alfa Romeo in Austin, Texas, isn't ...

In the U.S., more Jeeps are sold every four days than the number of Fiats likely to be purchased in all of 2019. That's the bleak reality for Fiat, a brand whose stylish Italian veneer and youthful ...

A Maserati-Fiat combo dealership is set to open in April in Mission Viejo, with a third franchise from the “Fiat family of brands” expected to follow by summer, according to Patrick Lustig, operating ...

As digital currencies are bearing the cold and harsh crypto winter, some manufacturers are coming up with new ways of conducting business on the metaverse. For instance, Fiat has launched, according ...