I recently dusted off my focus-group–moderator shoes in order to run a few sessions on behalf of a big client. As I was preparing, I found myself jotting down a quick script with ground rules to help ...

As a business owner, you can't properly target or service your audience if you don't gather information about their specific wants, needs and fears. One of the most effective means of obtaining this ...

Focus groups can be effective research tools for learning new information about your customers, competitors or products, or confirming marketing assumptions you've made before you begin using them to ...

Opinions expressed by Entrepreneur contributors are their own. Research is a crucial component of any successful business decision. One of its most popular and effective forms is focus groups, where ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

Gina Boedeker is the Founder and CEO of The Boedeker Group, a consumer insights and market research company. Focus groups are one of the most effective ways to hear directly from your customers, in ...

A focus group is a marketing research tool in which a small group of people (typically eight to ten individuals) engages in a roundtable discussion of selected topics of interest in an informal ...