New Year's Eve is one of the most celebratory nights of the year. So why not use it as an excuse to amp up the party makeup?

There was a time when Melania Trump used to go out almost makeup-free. During her modeling days, the now-FLOTUS leaned into a ...

Natalie Violette shares her Halloween makeup looks over the 31 days of October Natalie Violette Natalie Violette shares 31 Halloween makeup looks over the 31 days of October with her almost 4 million ...

Whether you’re looking for a minimal, everyday look for fall, or need a full-on glam look for evening, the toasty makeup trend is a great way to embrace the new season. The toasty makeup trend was ...

Ash K Holm is a Who What Wear editor in residence, a celebrity makeup artist and educator, and the co-founder of the luxury medspa Dripology.

Beauty influencer Judy D completes a detailed makeup look that takes six full hours. Experts warn the internet will go down ...

Explore how to recreate iconic 60s, 90s, and early 2000s looks with today’s products, tailored for Indian skin tones and ...

Velvet skin, a pop of color on the lips, and a poreless face that looked airbrushed before Facetune even existed—consider the matte makeup of the ’90s as making its big return to the beauty sphere.

Whether you’re after beginner-friendly tips or can play with shading like a chiaroscuro painter, an easy eye makeup look is one less thing to worry about in a day filled with deadlines and endless ...