It likely did not feel like marketing magic when The Martin Agency combined insurance, a lizard and a British accent in 1999. But alas, magic it became. More than 150 commercials later, the Geico ...

Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.

The HERO program serves metro Atlanta, while CHAMP trucks assist drivers across the rest of the state.

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...